Gary Vaynerchuk is the chairman of VaynerX, a media holding company, and the CEO of VaynerMedia, an advertising agency. But the average citizen probably knows Vaynerchuk from his mindless self-promotional YouTube videos where Vaynerchuk sits in the back of a taxi offering “advice” on how to become an entrepreneur.
Now GaryVee (as he is widely known) has compiled the information from all of those off-the-cuff incomprehensible rantings parading as wisdom into one book.
Chapters are arranged by year, make and model of the car Vaynerchuk was in when he said whatever random thing he said.
“It [the book] has changed my life,” reports John Mayer, musician and long-time fan of Vaynerchuk. “It’s changed the way I write music. Now I only compose while in the back of a Lyft. And it must be a foreign make, 2012 model year or later.”
The granddaddy of the shameless social media plug has been on a nationwide media tour to promote the book. Vaynerchuk will be stopping in 55 cities throughout the US, rolling down the window of his Uber, spouting some gibberish about hustle, reverse pyramids, and “crushing it” before rolling on to the next city.